The Dos and Don’ts Of Mobile App Marketing
With literally hundreds of thousands of apps available on both the iPhone and the Android app stores, it’s no wonder that developers are finally beginning to understand the necessity of app marketing. In the early days of apps and app development, it was enough to build a fantastic app that was functional and well-suited to its purpose. Now some of the best apps are being completely neglected in a marketplace that is flooded with thousands of new ideas and apps every month. If you’re worried about how you’re going to debut your app into this crowded world, here are a few tips and suggestions to follow.
One thing many developers try to do is release their app as quickly as possible, especially if it is going to be in conjunction with the release of an updated version of the smart phone or a new device entirely. This can be a big mistake, especially if the app isn’t adequately functional or doesn’t work well. The advantage that you might get from having your app out on the marketplace early does not outweigh the disadvantage of early users encountering difficulty with your product and rating it 1 star on the app store.
Your overall rating is going to play a large role in how your app fares over time, so it’s important you gear much of your marketing strategies around keeping that rating high. Quick and complete responsibility to customer feedback is one good way of keeping your ratings consistently high. Lots of updates can also be beneficial, especially if users are complaining about bugs. Make sure to include clear and precise descriptions of what’s being updated in the product description, so that your user understands.
They’ll provide a lot of consultation about how you should launch, which independent reviewers to submit your app to, how to create a download page that ranks high on Google for your search terms and how to optimize your app’s description so that it ranks high in the app store. All of these strategies and services can take a lot of time and professional expertise, and if you don’t have it, it is usually best to find someone who does.
Thousands of competitors has made this a little more challenging, but with the right app marketing agency, you should be able to get your app into the hands and onto the phones of your target audience. If you’re looking for some of the best app marketers in the business, we’ve found them and we’d be happy to connect you with them for a free consultation.